Quick View
Location
Hypothesis
Implementing a quick view functionality on product tiles on lister pages will reduce the friction of navigating to the Product Display Page (PDP), allowing users to access product information more efficiently. This, in turn, will lead to an increase in the overall engagement, add-to-cart rate, and conversion rate, as users can make quicker purchase decisions without leaving the lister page.
Objective
The objective is to determine the impact of adding quick view functionality on product tiles on lister pages, focusing on whether this feature increases user engagement, add-to-cart rate, and overall conversion rate by providing a more efficient way for users to access product information without navigating to the Product Display Page (PDP).
Component Developed
Screen recording showcasing development work